![]() Restaurant chain Chi-Chi's tried to trademark "Margaritaville" as a drink special. It began, more or less, when someone else tried to. How did Jimmy Buffett create the Margaritaville company? ![]() ![]() Here's what you need to know about Margaritaville. ![]() In a somewhat more practical sense, it's a multi-billion-dollar global lifestyle brand in the form of Margaritaville-themed stores, hotels, bars, frozen shrimp, restaurants, daiquiri makers, pickleball paddles, beer, water parks, a SiriusXM radio station, luxury resorts, tequila, footwear, chips, salsa, casinos, retirement villages, salad dressing and Buffett’s Coral Reefer THC, all resulting from one man's catchy 1977 hit.
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